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| Registros recuperados: 3.309 | |
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| Gomez, Miguel I.; Rao, Vithala R.; Yuan, Hong. |
| We design a market experiment to examine how firm size and ability to choose trade promotion types influence trade promotion budget, its allocation and channel profits. Our experimental results show that larger manufacturers offer smaller trade promotion budgets. Manufacturers with ability to influence the allocation decision favor scan-backs while retailers favor off-invoices. Trade promotion decisions affect profit sharing within the channel but not total channel profit. We validate these findings with an econometric analysis of survey data from supermarket executives. Overall, our results suggest that market experiments can shed light on trade promotion outcomes for which industry data are sparse. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Trade promotion; Market experiments; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/55928 |
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| Dillard, John; Kmak, Heather; Russ, M.J.; Coale, Charles W., Jr.; Bratsch, Tony; Reaves, Dixie Watts. |
| This research determines the profitability for farmers of marketing film-wrapped Crown-Cut broccoli in Southwest Virginia. Historical price data was collected in three eastern terminal markets (Atlanta, Baltimore, and Philadelphia) for Crown-Cut and bunched broccoli from October 1998 to January 2005. Cost-of-production budgets were estimated for Crown-Cut broccoli. The economic data was entered into a market window analysis and the profitability of each market was evaluated. The profitability of Crown-Cut broccoli was illustrated by market-window graphics. Market windows were generated using an analysis platform developed by Kalo (1998). The profitability estimates were calculated by posting historical market prices by week in a Microsoft Excel spreadsheet... |
| Tipo: Journal Article |
Palavras-chave: Crop Production/Industries; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/8553 |
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| Silva, Carlos Arthur Barbosa da. |
| The shortage of food for a substantial proportion of the world's population is a problem which has been challenging our society for a long time. In the 1972-1974 period an estimated 1.3 billion people subsisted in less developed countries with dietary energy supplies under the minimum nutritional requirements, and the current outlook is for a widening gap between needs and food supplies. Although progress has been made in production oriented research, such as the development of high yielding crop varieties and of better way to control pests and diseases, there is still a need for additional means to increase the world food supply. The objectives of this paper are as follows: 1) to define the problems and its relevance for developing countries; 2) to... |
| Tipo: Thesis or Dissertation |
Palavras-chave: Marketing. |
| Ano: 1979 |
URL: http://purl.umn.edu/10996 |
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| Szilagyi, Robert; Herdon, Miklos. |
| A mobil kommunikáció, ezen belül a mobil Internet az agrárgazdaság számá-ra a használat hely és idő függetlensége miatt fontos lehetőséget, gazdasági elő-nyöket, a vállalkozások, szervezetek számára hatékonyabb működést jelenthet. Széleskörű elterjedése, innovációs hatása és előnyei gazdaságosan csak a technológia és a szolgáltatások hatásrendszerének figyelembevételével érhető el. A technológiai, társadalmi és gazdasági komplex hatásrendszer befolyásolja a gazdasági alkalmazások terjedését. Az alkalmazható eszközök köre folyamatosan bővül, fejlődik. Már ma is sok készüléktípus áll rendelkezésünkre: mobiltelefon, smartphone, PDA, laptop, TabletPC. A kommunikációs technológiák és szabványok köréből kiemelhető a 3G és a WiFi szabvány. Társadalmi szempontból... |
| Tipo: Journal Article |
Palavras-chave: Mobil internet; Mobil kommunikáció; Agrárgazdaság; Mobile internet; Mobile communication; Agricultural economy; Marketing; Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2005 |
URL: http://purl.umn.edu/54421 |
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| Hildreth, Clifford. |
| The model analyzed represents circumstances as faced by a grain farmer when his harvest is known and he is making storage and hedging decisions. The scope of the analysis is limited in several respects. A one-period model is employed; only a limited number of options are recognized; and interrelations between the grain enterprise and other economic activities of the decision maker are neglected. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 1976 |
URL: http://purl.umn.edu/14083 |
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| Noelke, Corinna M.; Caswell, Julie A.. |
| We develop a model of the impact of food quality management systems (QMS) on competitiveness and markets. QMS seek to control the quality of a product as determined by the array of individual attributes it possesses. To date only a few studies have attempted to better understand the effect of the introduction of quality management systems. No model has been introduced which captures the interactions within the supply chain and at the interface with consumers when these systems are introduced. Keywords: Product Quality, Quality Assurance, Supply Chain |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Product Quality; Quality Assurance; Supply Chain; Marketing. |
| Ano: 2000 |
URL: http://purl.umn.edu/21874 |
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| Ashfaq, Muhammad; Parton, Kevin A.; Griffith, Garry R.; Piggott, Roley R.. |
| Government price policy in Pakistan affects both the supply and demand of wheat. The wheat market has been established in a particular idiosyncratic manner in Pakistan, and a thorough appraisal of policy needs to take this into account. Hence, to analyse various policy interventions, this study develops a multi-level wheat market model. After considering the real world aspects of the wheat marketing chain, a conceptual framework is developed involving five market levels. This is then translated into a multi-equation econometric model. The model is based on secondary time series data from 1971 to 1996. It consists of equations representing supply, demand, stock holding, importing and price formation. The model is used to estimate changes in consumer... |
| Tipo: Presentation |
Palavras-chave: Crop Production/Industries; Marketing. |
| Ano: 1999 |
URL: http://purl.umn.edu/123757 |
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| Fodor, Monika; Gyenge, Balazs; Horvath, Agnes. |
| Tanulmányunkban 1000 fős országos felmérés eredményei alapján azonosítottuk a hazai munkahelyi étkezés fogyasztói szegmenseit. Bebizonyítottuk, hogy a célcsoportok szocio-demográfiai ismérvek mellett az étkezési és élelmezési szokások, a munkahelyi étkezéshez való viszony szerint is eltéréseket mutatnak, amely igazolja, hogy ezen ismérvek befolyásolják az egyént abban, hogy milyen munkahelyi étkezési formát választ. Megállapítható, hogy a munkahelyi étkezés igénybevétele leginkább az időtudatos élelmiszer-fogyasztói magatartással függ össze, de megjelennek a kényelem, a termékminőség és a kiegészítő szolgáltatások iránti fogyasztói elvárások is. Az eredmények segítséget jelenthetnek a piacfejlesztési, piacbővítési lehetőségek definiálásában és a célpiaci... |
| Tipo: Article |
Palavras-chave: Munkahelyi étkezés; Faktoranalízis; Klaszteranalízis; Institutional catering; Factor analysis; Cluster analysis; Consumer/Household Economics; Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/119924 |
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| Anderson, John D.; Hudson, Darren; Harri, Ardian; Turner, Steven C.. |
| The traditional conception of a thin market based on transactions volume remains relevant in many agricultural markets but does not adequately frame emerging thin market issues. As non-price means of pricing goods becomes more common, some cash commodity markets have become residual markets. In some of these markets, not only the volume of transactions but also the representativeness of transactions to those on the related contract market is an important issue. This paper develops a concept of thin markets that accounts for this dimension of market thinness and proposes a research agenda related to this topic. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2007 |
URL: http://purl.umn.edu/34826 |
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| Registros recuperados: 3.309 | |
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